Federal and state land managers
Bureau of Land Management as trail administrator, the Forest Service and Chugach National Forest, and the State of Alaska.
Seward to Nome · Alaska
For generations this network carried people, mail, freight, gold and medicine across frozen rivers and tripod-marked passes. Congress made it a National Historic Trail in 1978. It’s still here, still used, and still looked after by the communities along it.
RFP Attachment 1 — homepage requirement. “Homepage should provide a visual story that includes these elements for site visitors. If they only interact with the homepage they will have a basic understanding of these elements.” This page delivers all four — locations and landscapes, multiple uses, history, communities — above and immediately below the route device, without requiring a click.
§4.2 — navigation and content discoverability. The route is the organizing idea for the whole site: every community, story and resource hangs off a place a visitor can point to. It is keyboard operable, announced to screen readers, and reflows to a plain list at 320 CSS pixels.
§4.1 — interactive map. This is a schematic wayfinder built in HTML, not a GIS map. Per the Q&A, building an interactive map is out of scope; the Alliance’s existing Trail Map and Story Map remain the authoritative mapping resources and are linked from Plan a trip.
Four things worth knowing, whether you stay thirty seconds or an hour.
From the Kenai Peninsula over the Alaska Range to the Yukon and the Bering coast — coastal rainforest, tundra, river ice and portage.
See where it runsSubsistence travel, winter freight, snowmachining, mushing, skiing, hunting, and local travel between villages when the rivers are solid.
How the trail is usedIndigenous travel networks, the 1908 gold strike, the 1914 mail contract, the 1925 serum run, and designation in 1978.
Read the historyRoadhouses became villages and towns. The people who live on the trail are the reason it survives.
Meet the communitiesLayout. Four equal panes divided by hairlines carry the same information as a card grid with none of the visual noise, and they collapse cleanly to a single column at narrow widths.
Announcements, trail notices and the monthly newsletter.
§4.4 and §4.5. One announcement content type drives this list, the newsletter archive and the resource library. An editor posts once; it appears everywhere it belongs. File type and size are shown before the click, which the current site does not do consistently.
The four things most people come to this site to do.
Trail news, project updates and history, written by the Alliance. One email a month. We do not share your address, and every message has an unsubscribe link.
Attachment 1 — “easy collection and management of email addresses for bulk emailing”. Consent is explicit and separately recorded with a timestamp and source page, so a purchase or a donation never silently becomes a marketing subscription. That distinction is what keeps the Alliance’s list clean and its sending reputation intact.
The National Trails Act of 1968 set out to manage trails through partnership. In Alaska the Alliance is the principal nonprofit partner, working with land managers, tribal and local governments, community trail groups and volunteers.
Bureau of Land Management as trail administrator, the Forest Service and Chugach National Forest, and the State of Alaska.
Iditarod Trail Committee, Partnership for the National Trails System, Seward Iditarod Trail Blazers, Alaska Trails.
City and tribal governments, community trail groups, landowners and stakeholders the length of the trail.
Content in this prototype is illustrative, drawn from the Alliance’s current site and public materials, and is here to show structure and behavior rather than to propose finished copy.
Historical interpretation, community representation and Alaska Native heritage content would be written or approved by the Alliance and its partners. We build the structure. You decide what goes in it.
Plan a trip
Most of the trail is a winter route. Some sections are road-accessible year round, some are only travelable on snow, and some cross private or tribal land. Start with the access point nearest you, then check the season.
§4.2 — priority audience. The RFP names outdoor enthusiasts already using the trail as a primary audience. The first thing this page answers is the question they actually ask: can I get on it, when, and what do I need to know. Not organizational history.
Nine stamp locations across Alaska, at visitor centers, museums and partner sites along the trail. Free to take part. Pick up a passport page on site or print one before you travel.
Mile 1, the Seward waterfront and the Resurrection Pass approach.
Roadhouse sites and the historic staging ground for freight north.
River junction and a long-standing mail and freight hub.
Three of nine shown. The full set would be published from one record per location, so a new stamp site is added by an editor in a single place.
§4.4 — reusable components. Passport locations, gateway communities and partner sites are one content type with a place record behind it. Add a record once and it appears on the route device, the community index and the relevant trip-planning page. That is how a small team keeps a large site accurate.
This is a working trail. In winter it’s a transportation route for the people who live along it, and in places it crosses private, state, federal and tribal land with different rules.
Land ownership and permissions vary by section. Conditions change quickly and are not reported here. Contact the relevant land manager or community before traveling, and tell someone your route.
Trail conditions. The site never implies live trail conditions, avalanche status or ice safety. Publishing conditions the Alliance cannot verify would create real liability and a maintenance burden a volunteer board cannot carry. This is a deliberate scope line, and we would confirm the wording with you.
Learn the trail
There isn’t one story here. There are Indigenous travel routes that long predate any map, a gold rush that laid a freight road on top of them, a mail contract that put the trail’s name in the federal record, and a serum run that made it famous.
Routes between river systems, portages and seasonal camps, used and maintained by Alaska Native peoples whose descendants live along the trail today. This section would be authored with tribal partners.
A strike on the Iditarod River draws thousands north and turns a travel network into a commercial freight route.
Winter mail by dog team under federal contract. The centennial in 2014 is why the Alliance publishes at iditarod100.
Diphtheria antitoxin relayed north by dog team, the event most people know the trail for.
Designated a National Historic Trail, commemorating the last great American gold rush, and administered by the Bureau of Land Management.
Named one of Alaska’s Ten Most Endangered Historic Properties, which continues to shape the Alliance’s advocacy and stewardship priorities.
Timeline. These are real dates in a real sequence, so the timeline earns its structure. Elsewhere on the site we avoid decorative numbering.
Content ownership. The pre-contact entry is a structural slot, not drafted content. We will not write Alaska Native history on the Alliance’s behalf, and we will not ship a placeholder that reads as finished. It appears on the content-needs list with a named owner.
The Alliance’s existing document collection, brought across in full and made findable by topic, place and date rather than buried in a page of links.
Open the resource libraryRecorded interviews and oral histories held in partnership. Linked rather than copied, so the source of record stays with the archive that maintains it.
An activity booklet and patch for younger visitors, with a printable version for classrooms and families without reliable internet access.
iTREC and related teacher resources, organized by grade band and topic, with everything downloadable in one step.
Rural bandwidth. Primary audience two is rural communities along the trail. Printable versions, small page weight and no autoplaying media are accessibility decisions and connectivity decisions at the same time.
Gateway communities
Roadhouses a day’s travel apart became the settlements along the trail. Each community page belongs to that community — its own history, its own photographs, its own way onto the trail, and a local way to get involved.
Empty community pages. Several settlement pages are live with the text “no copy at this time” — Galena is one. An empty page still gets indexed and still gets found, and it tells a visitor nobody is minding the site. The new structure does not publish a community page until it has content, and the editor sees exactly which ones are waiting.
Showing 9 of the communities and historic sites on the trail corridor.
Names, histories, photographs and image rights are confirmed with each community before publication. A page stays unpublished until someone local has signed off on it.
Get involved
Joining, giving and volunteering come from different places and lead to different outcomes. Your current site sends all three through one store page. Here each one gets its own path and its own confirmation.
§4.2 and Attachment 1 — integration of webstore, donations and membership. Separating the three journeys is the single highest-value change available to the Alliance’s revenue, and it costs nothing extra to build. A donor who lands on a merchandise page usually leaves.
Members receive The Tripod each month and an invitation to the annual meeting. Dues fund trail safety projects, grants and iTREC.
Household membership, newsletter and annual meeting invitation.
Join as a familyFor partner nonprofits, community trail groups and tribal organizations.
Join as an organizationAdditional support above the family rate, recognized in the annual report.
Join as a contributorPrices are the Alliance’s own current rates, read from the existing store. Membership tiers become real records with renewal dates, not line items in a merchandise catalog, so the Alliance can see who is due to renew.
Two destinations, each with a clear purpose. Choose the one that matches what you want your gift to do.
Two giving routes. The Alliance has two giving routes — its own checkout and the Alaska Community Foundation fund — and the current site does not explain the difference. Donors guess. We would agree the wording with you and make the choice legible, which usually raises average gift size and cuts refund requests.
Brushing, signage, trail marking, events and booth support. Opportunities are listed by region and season with a named contact.
Project reviews, comment letters, area plan input and technical assistance alongside BLM, the Forest Service and the State.
Small grants for work in the trail corridor. Eligibility, deadlines and past awards in one place, with the application form attached.
Training and teacher professional development, with registration handled through the same form component as everything else on the site.
Payment
In the built site this is where the visitor moves to the Alliance’s existing Square checkout. Card details are entered there, never on this site and never in a system we build.
No card fields exist in this prototype and no money can move through it. The screen is here to show the handoff, the confirmation and the return path.
§4.6 — secure development and user data. Keeping card entry inside the payment provider is what keeps the Alliance out of direct card-data scope. We configure, test and document the three journeys — product purchase, donation, membership — including cancellation, confirmation email and what the administrator sees afterwards.
Why we kept Square. Your current site is Weebly, and Weebly is a Square company, so the existing catalog and payment account already sit inside the Square ecosystem. That makes this the lowest-risk commerce path available to you, and it is why we are not proposing to replace it.
Resources
Newsletters, annual reports, maps, brochures, resolutions and teaching material in one filterable index — with the file type, size and accessibility status visible before you click.
This is the deliverable that decides the project. On October 31, 2026 we inventoried four of your public resource listings and found 141 distinct PDFs totalling 286 pages. Today they sit across several hand-maintained list pages with inconsistent titles and no dates, types or sizes. That collection is the Alliance’s institutional memory and it is also, under a federally funded award, its largest accessibility exposure.
§4.5 and §4.6. Every file gets a usable title, a topic, a date where known, its type and size, and a link from the collection it belongs to. Each one is triaged for accessibility and either remediated or given a complete accessible equivalent. The status below is shown to the public, not hidden in a report.
Why the status badge is public. “Accessible version available” means the original scan is preserved for the historical record and a readable equivalent is published alongside it. Hiding that distinction is how organizations end up claiming conformance they do not have. Showing it is defensible to a grantor and useful to the person who needs the readable copy.
Store
Merchandise and publications, with shipping handled by the Alliance. Purchases support trail projects. Membership and donations have moved to Get involved, where they belong.
$12
Twenty-eight pages on the trail’s winter history. Shipping by USPS included.
Add to cart — see product above$20
Documentary history of the Iditarod National Historic Trail.
Add to cart — see product above$6
Embroidered Iditarod National Historic Trail patch.
Add to cart — see product aboveVarious
Titles on trail history, the gold rush era and the communities along the route.
See the reading listFree
Activity booklet and patch for younger visitors. Printable version free to download.
Download the bookletProducts and prices are the Alliance’s own, read from the current store on October 31, 2026. Catalog counts, variants, shipping and tax settings would be inventoried before any migration is confirmed — we are not assuming a rebuild.
About us
A statewide nonprofit chartered to advance knowledge, appreciation and enjoyment of the Iditarod National Historic Trail, and the principal nonprofit partner for the trail in Alaska.
Governance content has a review date. Your current board page still lists classes of 2020–2022. Every page of this type carries a review interval, and the editor dashboard lists what is overdue. Stale governance information is a credibility problem for a grant-funded organization.
Behind the site
Project goal four in the RFP is a content management system that internal staff find intuitive. That is a claim every vendor will make, so here is the screen. This is the mock-up of the editing experience we would configure, not a stock dashboard.
Why show this at all. The Alliance is a volunteer-governed nonprofit with one primary editor and two backups. The risk is not that the site launches badly; it is that nobody can keep it current six months later, which is exactly what happened to the current site — events last updated in June 2020, and a patch still “under development”. The editing experience is the real deliverable.
Sent for review. The communications reviewer has been notified. Two accessibility warnings are recorded against this draft.
§4.4 — roles, permissions and workflows. Editors draft, a reviewer publishes, and an administrator holds configuration. Two-factor is on for privileged accounts. Nobody needs to touch the theme, the plugin list or the template files to do their job, which is what keeps a small team safe.
§4.6 — accessibility that survives handover. The checks sit in the publishing screen, not in a training document nobody reopens. An accessibility warning is recorded against the draft rather than quietly ignored. This is how conformance holds up twelve months after we leave.
Write once, appears everywhere. The three checkboxes replace the current practice of hand-maintaining the same item on several list pages, which is why the existing archive pages have drifted out of step with each other.
Accessibility
Every vendor answering this RFP will promise WCAG 2.2 Level AA. The question is whether the prototype they sent you already meets it. Here’s how to check ours yourself, in about two minutes.
prefers-reduced-motion keeps it that way if any
is ever added.Ratios below are computed from the actual palette used on this page. Level AA requires 4.5 to 1 for body text and 3 to 1 for large text and interface components.
A clean prototype is not a conformance claim for a hundred and forty one legacy PDFs, a third-party checkout, or content not yet written. Those are tested separately and reported honestly, item by item, with any residual limitation named rather than averaged away.
§4.6 and the federal funding notice. This award is funded in whole or in part through federal financial assistance, which brings Section 508 expectations alongside WCAG 2.2 AA. The deliverable we propose is a written conformance report listing pages tested, methods used, findings, fixes and residual limitations — the document a grantor or a complaint would actually ask for. An automated score is not that document.